Lancôme Declaring Indigo
Takeover and integrated microsite and advertising campaign with Primped.com.au
Concept, UI Design, HPTO and advertising placements
A successful pitch led to concept development of an integrated ad campaign, supporting the product launch of Declaring Indigo with primped.com.au I created an integrated microsite educating users on how to create the look, see the new product range, inspiring catwalk gallery and ROS media placements.
